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Field report

Zeotap · Senior Software Engineer Confidential

AI-powered Segmentation Experience

Increased user engagement by 15% through better insight UX.

Problem: AI outputs were technically available, but the insight UX was hard to act on.
Constraint: The UI had to stay trustworthy when model results were incomplete or slow.
Decision: Designed frontend flows around clear, actionable states instead of dumping model output.
Trade-off: Showed fewer raw signals so the remaining ones were easier to trust and use.
Result: 15% engagement lift.

System flow

Insight request
Model result
Actionable states
Segmentation UI

Approach

Designed frontend flows for AI-driven outputs with clear, actionable UI patterns.
Improved reliability via predictable state transitions and resilient rendering.

Tech

Angular · UX · State & Architecture · Testing Mindset